Mad for ads : how advertising gets (and stays) in our heads
Book |
Kids Can Press,
Toronto, ON :
[2021]
- 7 of 8 Copies Available at Libraries in Niagara Cooperative
- 0 current holds with 8 total copies.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Caistorville | J 659.1 FYV | Nonfiction | Copy hold / Volume hold | Available |
| Fleming - Beamsville | J 659.1019 Fyv | Children - Non-Fiction | Copy hold / Volume hold | Available |
| Fonthill | J659.1 Fyv | Children - Non-Fiction | Copy hold / Volume hold | Checked out |
| Grimsby | J 659.1 Fyv | Children - Non-Fiction | Copy hold / Volume hold | Available |
| Port Colborne | J659.1 FYV | Juvenile Non-fiction | Copy hold / Volume hold | Available |
| Rittenhouse - Vineland | J 659.1019 Fyv | Children - Non-Fiction | Copy hold / Volume hold | Available |
| Wainfleet | J 659.1019 Fyv | Children - Non-Fiction | Copy hold / Volume hold | Available |
| Welland Main | J659.1 Fyv | Children - Non-Fiction | Copy hold / Volume hold | Available |
About
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.
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Details
- ISBN: 9781525301315
- Physical Description: 64 pages : colour illustrations
- Publisher: Toronto, ON : Kids Can Press, [2021]
- Copyright: ©2021
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Bibliography, etc. Note:
Includes bibliographical references and index.
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Awards Note:
Yellow Cedar Award Nominee, 2022Forest of Reading Award Nominee, 2022