Shares the author's experiences creating, running, and leaving a tech company, and offers advice to people who want to create tech startups of their own.
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Details
ISBN: 0735213321 (hardcover)
ISBN: 9780735213326 (hardcover)
Physical Description:312 pages ; 24 cm.print
Publisher:New York : Portfolio/Penguin, [2018]
General Note: Includes index.
Formatted Contents Note: Introduction : The startup cheat code -- The truth shall set you free (from a lot of $#*% storms) -- Why the startup world hates on services (and why you shouldn't) -- Great founders don't do what they love; they enable a vision -- Beware the pivot -- Startups carry their founders' baggage -- Don't raise money fo the wrong reasons or from the wrong people -- So you've decided to ask complete strangers for millions of dollars -- Founding a top 5 percent startup may not make you rich -- Scalable marketing flywheels > growth hacks -- Real values don't help you make money (in the short term) -- Living the lives of your customers and their influencers is a startup cheat code -- Great products are rarely "minimally viable" -- Should you sell your startup early? yest, probably -- If management is the only way up, we're all f'd -- Vulnerability is no weakness -- Self-awareness is a superpower -- Focus -- Cheat codes for next time.